| dc.contributor.author | Wernerfelt, Birger | |
| dc.date.accessioned | 2013-01-23T15:00:57Z | |
| dc.date.available | 2013-01-23T15:00:57Z | |
| dc.date.issued | 2012-09 | |
| dc.identifier.issn | 0732-2399 | |
| dc.identifier.issn | 1526-548X | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/76337 | |
| dc.description.abstract | This series of discussions presents commentaries and a rejoinder on the economic perspectives on branding arising from Moorthy. | en_US |
| dc.language.iso | en_US | |
| dc.publisher | Institute for Operations Research and the Management Sciences (INFORMS) | en_US |
| dc.relation.isversionof | http://dx.doi.org/10.1287/mksc.1120.0729 | en_US |
| dc.rights | Creative Commons Attribution-Noncommercial-Share Alike 3.0 | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/3.0/ | en_US |
| dc.source | MIT web domain | en_US |
| dc.title | On brand extension as a signal of product quality | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | “Commentaries and Reply to ‘Can Brand Extension Signal Product Quality?’ by Sridhar Moorthy.” Marketing Science 31.5 (2012): 771–778. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.contributor.mitauthor | Wernerfelt, Birger | |
| dc.relation.journal | Marketing Science | en_US |
| dc.eprint.version | Author's final manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0003-0009-6236 | |
| mit.license | OPEN_ACCESS_POLICY | en_US |
| mit.metadata.status | Complete | |
