| dc.contributor.author | Wernerfelt, Birger | |
| dc.date.accessioned | 2014-06-30T13:59:58Z | |
| dc.date.available | 2014-06-30T13:59:58Z | |
| dc.date.issued | 2013-04 | |
| dc.date.submitted | 2013-02 | |
| dc.identifier.issn | 0092-0703 | |
| dc.identifier.issn | 1552-7824 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/88123 | |
| dc.description.abstract | This short note contains some reflections on the relationship between the resource-based view of the firm (RBV) and marketing. I focus on the main proposition of the RBV—that a firm should focus on what it can do better than others—and argue that it has implications for almost all marketing activities and that much thinking in the field already is consistent with it. | en_US |
| dc.language.iso | en_US | |
| dc.publisher | Springer-Verlag | en_US |
| dc.relation.isversionof | http://dx.doi.org/10.1007/s11747-013-0335-8 | en_US |
| dc.rights | Creative Commons Attribution-Noncommercial-Share Alike | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.source | MIT web domain | en_US |
| dc.title | On the role of the RBV in marketing | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | Wernerfelt, Birger. “On the Role of the RBV in Marketing.” J. of the Acad. Mark. Sci. 42, no. 1 (January 2014): 22–23. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.contributor.mitauthor | Wernerfelt, Birger | en_US |
| dc.relation.journal | Journal of the Academy of Marketing Science | en_US |
| dc.eprint.version | Author's final manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
| dspace.orderedauthors | Wernerfelt, Birger | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0003-0009-6236 | |
| mit.license | OPEN_ACCESS_POLICY | en_US |
| mit.metadata.status | Complete | |
