| dc.contributor.author | Tucker, Catherine Elizabeth | |
| dc.date.accessioned | 2015-10-06T19:09:01Z | |
| dc.date.available | 2015-10-06T19:09:01Z | |
| dc.date.issued | 2012-01 | |
| dc.identifier.issn | 01677187 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/99168 | |
| dc.description.abstract | One of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of consumers who stand to gain most from this information. However, to gather the data used for targeting requires some degree of privacy intrusion by advertisers. This sets up a tradeoff between the informativeness of advertising and the degree of privacy intrusion. This paper summarizes recent empirical research that illuminates this tradeoff. | en_US |
| dc.language.iso | en_US | |
| dc.publisher | Elsevier | en_US |
| dc.relation.isversionof | http://dx.doi.org/10.1016/j.ijindorg.2011.11.004 | en_US |
| dc.rights | Creative Commons Attribution | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | en_US |
| dc.source | MIT web domain | en_US |
| dc.title | The economics of advertising and privacy | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | Tucker, Catherine E. “The Economics of Advertising and Privacy.” International Journal of Industrial Organization 30, no. 3 (May 2012): 326–329. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.contributor.mitauthor | Tucker, Catherine Elizabeth | en_US |
| dc.relation.journal | International Journal of Industrial Organization | en_US |
| dc.eprint.version | Author's final manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
| dspace.orderedauthors | Tucker, Catherine E. | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0002-1847-4832 | |
| mit.license | PUBLISHER_CC | en_US |
| mit.metadata.status | Complete | |
