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dc.contributor.authorTucker, Catherine Elizabeth
dc.date.accessioned2015-10-06T19:09:01Z
dc.date.available2015-10-06T19:09:01Z
dc.date.issued2012-01
dc.identifier.issn01677187
dc.identifier.urihttp://hdl.handle.net/1721.1/99168
dc.description.abstractOne of the new realities of advertising is that personal information can be used to ensure that advertising is only shown and designed for a select group of consumers who stand to gain most from this information. However, to gather the data used for targeting requires some degree of privacy intrusion by advertisers. This sets up a tradeoff between the informativeness of advertising and the degree of privacy intrusion. This paper summarizes recent empirical research that illuminates this tradeoff.en_US
dc.language.isoen_US
dc.publisherElsevieren_US
dc.relation.isversionofhttp://dx.doi.org/10.1016/j.ijindorg.2011.11.004en_US
dc.rightsCreative Commons Attributionen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.sourceMIT web domainen_US
dc.titleThe economics of advertising and privacyen_US
dc.typeArticleen_US
dc.identifier.citationTucker, Catherine E. “The Economics of Advertising and Privacy.” International Journal of Industrial Organization 30, no. 3 (May 2012): 326–329.en_US
dc.contributor.departmentSloan School of Managementen_US
dc.contributor.mitauthorTucker, Catherine Elizabethen_US
dc.relation.journalInternational Journal of Industrial Organizationen_US
dc.eprint.versionAuthor's final manuscripten_US
dc.type.urihttp://purl.org/eprint/type/JournalArticleen_US
eprint.statushttp://purl.org/eprint/status/PeerRevieweden_US
dspace.orderedauthorsTucker, Catherine E.en_US
dc.identifier.orcidhttps://orcid.org/0000-0002-1847-4832
mit.licensePUBLISHER_CCen_US


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