15.810 Introduction to Marketing, Spring 2005
Introduction to Marketing
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This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.
marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce, MARKETING, PRODUCT STRATEGY, ADVERTISING, COMMUNICATIONS, PRODUCT DEVELOPMENT, Marketing, Product Strategy, Advertising, Communications, Product Development