15.810 Introduction to Marketing, Spring 2005

Hauser, John

Author(s)

Hauser, John

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Alternative title

Introduction to Marketing

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Abstract

This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving.

Date issued

2005-06

URI

http://hdl.handle.net/1721.1/71132

Department

Sloan School of Management

Other identifiers

15.810-Spring2005

local: 15.810

local: IMSCP-MD5-7026ea5093899ae879aac2b1a1b51ff4

Keywords

marketing ideas, product strategy, advertising, communications, promotion, distribution, price, pricing, customer needs, company skills, competition, collaborators, context in marketing and product development, 5C's, financial services, consumer products, software, auto-mobiles, airline services, not-for-profit eye clinics, e-commerce, MARKETING, PRODUCT STRATEGY, ADVERTISING, COMMUNICATIONS, PRODUCT DEVELOPMENT, Marketing, Product Strategy, Advertising, Communications, Product Development

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