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15.810 Introduction to Marketing, Spring 2005

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dc.contributor.author Hauser, John en_US
dc.coverage.temporal Spring 2005 en_US
dc.date.issued 2005-06
dc.identifier 15.810-Spring2005
dc.identifier local: 15.810
dc.identifier local: IMSCP-MD5-7026ea5093899ae879aac2b1a1b51ff4
dc.identifier.uri http://hdl.handle.net/1721.1/71132
dc.description.abstract This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. en_US
dc.language en-US en_US
dc.relation en_US
dc.relation en_US
dc.relation en_US
dc.relation en_US
dc.rights.uri Usage Restrictions: This site (c) Massachusetts Institute of Technology 2012. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. en_US
dc.subject marketing ideas en_US
dc.subject product strategy en_US
dc.subject advertising en_US
dc.subject communications, promotion, distribution en_US
dc.subject price en_US
dc.subject pricing en_US
dc.subject customer needs en_US
dc.subject company skills en_US
dc.subject competition en_US
dc.subject collaborators en_US
dc.subject context in marketing and product development en_US
dc.subject 5C's en_US
dc.subject financial services en_US
dc.subject consumer products en_US
dc.subject software en_US
dc.subject auto-mobiles en_US
dc.subject airline services en_US
dc.subject not-for-profit eye clinics en_US
dc.subject e-commerce en_US
dc.subject MARKETING en_US
dc.subject PRODUCT STRATEGY en_US
dc.subject ADVERTISING en_US
dc.subject COMMUNICATIONS en_US
dc.subject PRODUCT DEVELOPMENT en_US
dc.subject Marketing en_US
dc.subject Product Strategy en_US
dc.subject Advertising en_US
dc.subject Communications en_US
dc.subject Product Development en_US
dc.title 15.810 Introduction to Marketing, Spring 2005 en_US
dc.title.alternative Introduction to Marketing en_US


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