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15.810 Introduction to Marketing, Spring 2005

Research and Teaching Output of the MIT Community

Show simple item record Hauser, John
dc.coverage.temporal Spring 2005 2012-06-12T08:53:27Z 2012-06-12T08:53:27Z 2005-06
dc.identifier 15.810-Spring2005
dc.identifier.other 15.810
dc.identifier.other IMSCP-MD5-7026ea5093899ae879aac2b1a1b51ff4
dc.description.abstract This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). The course combines cases, discussions, and readings to provide a mix of integrating concepts and hands-on problem solving. en
dc.language.iso en-US
dc.rights This site (c) Massachusetts Institute of Technology 2012. Content within individual courses is (c) by the individual authors unless otherwise noted. The Massachusetts Institute of Technology is providing this Work (as defined below) under the terms of this Creative Commons public license ("CCPL" or "license") unless otherwise noted. The Work is protected by copyright and/or other applicable law. Any use of the work other than as authorized under this license is prohibited. By exercising any of the rights to the Work provided here, You (as defined below) accept and agree to be bound by the terms of this license. The Licensor, the Massachusetts Institute of Technology, grants You the rights contained here in consideration of Your acceptance of such terms and conditions. en
dc.subject marketing ideas en
dc.subject product strategy en
dc.subject advertising en
dc.subject communications, promotion, distribution en
dc.subject price en
dc.subject pricing en
dc.subject customer needs en
dc.subject company skills en
dc.subject competition en
dc.subject collaborators en
dc.subject context in marketing and product development en
dc.subject 5C's en
dc.subject financial services en
dc.subject consumer products en
dc.subject software en
dc.subject auto-mobiles en
dc.subject airline services en
dc.subject not-for-profit eye clinics en
dc.subject e-commerce en
dc.subject MARKETING en
dc.subject PRODUCT STRATEGY en
dc.subject ADVERTISING en
dc.subject COMMUNICATIONS en
dc.subject Marketing en
dc.subject Product Strategy en
dc.subject Advertising en
dc.subject Communications en
dc.subject Product Development en
dc.title 15.810 Introduction to Marketing, Spring 2005 en
dc.title.alternative Introduction to Marketing en
dc.audience.educationlevel Graduate
dc.subject.cip 521401 en
dc.subject.cip Marketing/Marketing Management, General en 2012-06-12T08:53:28Z

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