David Schmittlein on Marketing

Author(s)
Schmittlein, David C
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Abstract
At the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain.
Date issued
2014-02
URI
http://hdl.handle.net/1721.1/107160
Department
Sloan School of Management
Journal
Customer Needs and Solutions
Publisher
Springer US
Citation
Schmittlein, David C. “David Schmittlein on Marketing.” Cust. Need. and Solut. 1, no. 1 (February 5, 2014): 5–10.
Version: Author's final manuscript
ISSN
2196-291X
2196-2928
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