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dc.contributor.authorSchmittlein, David C
dc.date.accessioned2017-02-24T23:30:54Z
dc.date.available2017-02-24T23:30:54Z
dc.date.issued2014-02
dc.identifier.issn2196-291X
dc.identifier.issn2196-2928
dc.identifier.urihttp://hdl.handle.net/1721.1/107160
dc.description.abstractAt the request of Customer Needs and Solutions, David Schmittlein, a marketing professor and the John C. Head III Dean of the MIT Sloan School of Management, reflects on a few wide-ranging issues raised by the Journal’s editorial board members. The interview was conducted by Catherine Tucker, a marketing professor at MIT Sloan School of Management and a member of the editorial board, on behalf of the Journal on Dec. 5, 2013. Excerpts of this interview are printed here, and the full videotaped interview is available in the public domain.en_US
dc.publisherSpringer USen_US
dc.relation.isversionofhttp://dx.doi.org/10.1007/s40547-014-0007-yen_US
dc.rightsCreative Commons Attribution-Noncommercial-Share Alikeen_US
dc.rights.urihttp://creativecommons.org/licenses/by-nc-sa/4.0/en_US
dc.sourceSpringer USen_US
dc.titleDavid Schmittlein on Marketingen_US
dc.typeArticleen_US
dc.identifier.citationSchmittlein, David C. “David Schmittlein on Marketing.” Cust. Need. and Solut. 1, no. 1 (February 5, 2014): 5–10.en_US
dc.contributor.departmentSloan School of Managementen_US
dc.contributor.mitauthorSchmittlein, David C
dc.relation.journalCustomer Needs and Solutionsen_US
dc.eprint.versionAuthor's final manuscripten_US
dc.type.urihttp://purl.org/eprint/type/JournalArticleen_US
eprint.statushttp://purl.org/eprint/status/PeerRevieweden_US
dc.date.updated2016-05-23T12:18:12Z
dc.language.rfc3066en
dc.rights.holderSpringer Science+Business Media New York
dspace.orderedauthorsSchmittlein, David C.en_US
dspace.embargo.termsNen
dc.identifier.orcidhttps://orcid.org/0000-0003-0799-1380
mit.licenseOPEN_ACCESS_POLICYen_US


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