Is deep learning a game changer for marketing analytics?

Author(s)
Urban, Glen L; Timoshenko, Artem; Dhillon, Paramveer S.; Hauser, John R
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Abstract
Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains?
Date issued
2019-11
URI
https://hdl.handle.net/1721.1/130439
Department
Sloan School of Management
Journal
MIT Sloan Management Review
Publisher
Massachusetts Institute of Technology
Citation
Urban, Glen et al. "Is Deep Learning a Game Changer for Marketing Analytics?" MIT Sloan Management Review 61, 2 (November 2019): 71-76.
Version: Author's final manuscript
ISSN
1532-9194
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