Is deep learning a game changer for marketing analytics?
Author(s)Urban, Glen L; Timoshenko, Artem; Dhillon, Paramveer S.; Hauser, John R
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Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains?
DepartmentSloan School of Management
MIT Sloan Management Review
Massachusetts Institute of Technology
Urban, Glen et al. "Is Deep Learning a Game Changer for Marketing Analytics?" MIT Sloan Management Review 61, 2 (November 2019): 71-76.
Author's final manuscript