| dc.contributor.author | Urban, Glen L | |
| dc.contributor.author | Timoshenko, Artem | |
| dc.contributor.author | Dhillon, Paramveer S. | |
| dc.contributor.author | Hauser, John R | |
| dc.date.accessioned | 2021-04-09T21:55:52Z | |
| dc.date.available | 2021-04-09T21:55:52Z | |
| dc.date.issued | 2019-11 | |
| dc.identifier.issn | 1532-9194 | |
| dc.identifier.uri | https://hdl.handle.net/1721.1/130439 | |
| dc.description.abstract | Companies are already making sophisticated marketing decisions with data and analytics. Will deep learning enable a leap forward — or just marginal gains? | en_US |
| dc.language.iso | en | |
| dc.publisher | Massachusetts Institute of Technology | en_US |
| dc.relation.isversionof | https://sloanreview.mit.edu/article/is-deep-learning-a-game-changer-for-marketing-analytics/ | en_US |
| dc.rights | Creative Commons Attribution-Noncommercial-Share Alike | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-sa/4.0/ | en_US |
| dc.source | MIT web domain | en_US |
| dc.title | Is deep learning a game changer for marketing analytics? | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | Urban, Glen et al. "Is Deep Learning a Game Changer for Marketing Analytics?" MIT Sloan Management Review 61, 2 (November 2019): 71-76. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.relation.journal | MIT Sloan Management Review | en_US |
| dc.eprint.version | Author's final manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
| dc.date.updated | 2021-04-07T13:04:05Z | |
| dspace.orderedauthors | Urban, G; Timoshenko, A; Dhillon, P; Hauser, JR | en_US |
| dspace.date.submission | 2021-04-07T13:04:06Z | |
| mit.journal.volume | 61 | en_US |
| mit.journal.issue | 2 | en_US |
| mit.license | OPEN_ACCESS_POLICY | |
| mit.metadata.status | Complete | |
