Improving Financial Inclusion through Digital Savings and Credit
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This paper examines the effects of promotions to increase participation in digital banking and improve financial inclusion. M-Shwari, Kenya's most popular digital banking platform, ran a promotion called Stawisha Na M-Shwari from mid-April 2016 to early June 2016. The promotion incentivized individuals to save and to repay loans. We find large and persistent effects of the promotion on loan-taking behavior. While savings ramp up during the promotional period, we do not see sustained increases in savings after the end of the promotion.
Date issued
2020-05Department
Sloan School of ManagementJournal
American Economic Association Papers and Proceedings
Publisher
American Economic Association
Citation
Bharadwaj, Prashant and Suri, Tavneet. 2020. "Improving Financial Inclusion through Digital Savings and Credit." American Economic Association Papers and Proceedings, 110.
Version: Final published version
ISSN
2574-0768
2574-0776