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15.912 Technology Strategy, Spring 2003
(2003-06)
Outlines tools for formulating and evaluating technology strategy, including an introduction to the economics of technical change, models of technological evolution, and models of organizational dynamics and innovation. ...
15.812 Marketing Management, Fall 2002
(2002-12)
This course is an introduction to marketing: the study or practice of providing goods or services that satisfy human desires. To illustrate and discuss marketing concepts, we will read articles from scientific journals, ...
15.810 Introduction to Marketing, Fall 2001
(2001-12)
This course provides an introduction to the fundamental concepts of marketing, including a customer orientation, matched with attention to competition and core strengths. This course is a half semester MBA course taught ...
15.810 Introduction to Marketing, Spring 2005
(2005-06)
This course is an introduction to the theory and application of marketing. Marketing topics covered include Customer needs, Company skills, Competition, Collaborators, and Context in marketing and product development (5C's). ...
15.818 Pricing, Spring 2005
(2005-06)
This course, primarily discussion based, provides a framework for understanding pricing strategies and tactics. Topics covered include pricing in competitive markets, estimating demand, price discrimination, the role of ...
15.912 Technology Strategy, Spring 2005
(2005-06)
Outlines tools for formulating and evaluating technology strategy, including an introduction to the economics of technical change, models of technological evolution, and models of organizational dynamics and innovation. ...
15.810 Introduction to Marketing, Spring 2004
(2004-06)
15.810 explores theory and practice that draws on customer needs, company skills, competition, collaborators, and context in marketing and product development (5C's). The course combines cases, discussions, and readings ...