The New Practice of Global Product Development
Author(s)Eppinger, Steven D.; Chitkara, Anil R.
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Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.
DepartmentSloan School of Management
MIT Sloan Management Review
Eppinger, Steven D., and Anil R. Chitkara. "The New Practice of Global Product Development." MIT Sloan Management Review 47, no. 4 (Summer 2006): 22-30. © Massachusetts Institute of Technology, 2006
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