The New Practice of Global Product Development

Author(s)
Eppinger, Steven D.; Chitkara, Anil R.
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Abstract
Many manufacturers have established product development activities in different countries around the world. Yet their senior managers often struggle to tie those decentralized organizations into a cohesive, unified operation that can efficiently drive growth and innovation. New empirical frameworks may help unlock practices with which managers can deploy well-coordinated global product development strategies.
Date issued
2006-07
URI
http://hdl.handle.net/1721.1/87030
Department
Sloan School of Management
Journal
MIT Sloan Management Review
Publisher
MIT Press
Citation
Eppinger, Steven D., and Anil R. Chitkara. "The New Practice of Global Product Development." MIT Sloan Management Review 47, no. 4 (Summer 2006): 22-30. © Massachusetts Institute of Technology, 2006
Version: Final published version
ISSN
1532-9194
1532-8937
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