New developments in product-line optimization
Author(s)Hauser, John R.
Comment: New developments in product-line optimization
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Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.
DepartmentSloan School of Management
International Journal of Research in Marketing
Hauser, John R. “Comment: New Developments in Product-Line Optimization.” International Journal of Research in Marketing 28, no. 1 (March 2011): 26–27.
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