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New developments in product-line optimization

Author(s)
Hauser, John R.
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Alternative title
Comment: New developments in product-line optimization
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Creative Commons Attribution-Noncommercial-NoDerivatives http://creativecommons.org/licenses/by-nc-nd/4.0/
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Abstract
Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions.
Date issued
2011-01
URI
http://hdl.handle.net/1721.1/99181
Department
Sloan School of Management
Journal
International Journal of Research in Marketing
Publisher
Elsevier
Citation
Hauser, John R. “Comment: New Developments in Product-Line Optimization.” International Journal of Research in Marketing 28, no. 1 (March 2011): 26–27.
Version: Author's final manuscript
ISSN
01678116

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