| dc.contributor.author | Hauser, John R. | |
| dc.date.accessioned | 2015-10-07T15:22:37Z | |
| dc.date.available | 2015-10-07T15:22:37Z | |
| dc.date.issued | 2011-01 | |
| dc.identifier.issn | 01678116 | |
| dc.identifier.uri | http://hdl.handle.net/1721.1/99181 | |
| dc.description.abstract | Product development is key to profitability. Without well-designed products that meet the needs of customers at a reasonable cost, the firm has no sales. And without sales, the firm has no profit. But designing profitable products is hard. Eppinger, Whitney, Smith, and Gebala (1994) estimate that for a moderately complex electro-mechanical product, close to a million decisions must be made before the product is brought to market. Many of these decisions are routine, but many are not. The two product-line-optimization papers in this journal address hard decisions. | en_US |
| dc.language.iso | en_US | |
| dc.publisher | Elsevier | en_US |
| dc.relation.isversionof | http://dx.doi.org/10.1016/j.ijresmar.2011.01.003 | en_US |
| dc.rights | Creative Commons Attribution-Noncommercial-NoDerivatives | en_US |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | en_US |
| dc.source | MIT Web Domain | en_US |
| dc.title | New developments in product-line optimization | en_US |
| dc.title.alternative | Comment: New developments in product-line optimization | en_US |
| dc.type | Article | en_US |
| dc.identifier.citation | Hauser, John R. “Comment: New Developments in Product-Line Optimization.” International Journal of Research in Marketing 28, no. 1 (March 2011): 26–27. | en_US |
| dc.contributor.department | Sloan School of Management | en_US |
| dc.contributor.mitauthor | Hauser, John R. | en_US |
| dc.relation.journal | International Journal of Research in Marketing | en_US |
| dc.eprint.version | Author's final manuscript | en_US |
| dc.type.uri | http://purl.org/eprint/type/JournalArticle | en_US |
| eprint.status | http://purl.org/eprint/status/PeerReviewed | en_US |
| dspace.orderedauthors | Hauser, John R. | en_US |
| dc.identifier.orcid | https://orcid.org/0000-0001-8510-8640 | |
| mit.license | PUBLISHER_CC | en_US |
| mit.metadata.status | Complete | |
