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Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility
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Alternative title
RAI and DIERMEIER
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Metadata
Show full item recordDate issued
2018-10-17Journal
Psychology & Marketing
Publisher
Wiley
Citation
Rai, Tage S. and Diermeier, Daniel. 2018. "Strategic consequences of being unsympathetic: For-profit companies benefit more than individuals from focusing on responsibility." Psychology & Marketing, 36 (2).
Version: Author's final manuscript
ISSN
0742-6046