Browsing Sloan Working Papers by Author "Urban, Glen L."
Now showing items 1-20 of 31
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Advertising budgeting and geographic allocation,
Urban, Glen L. ([Cambridge, Mass., M.I.T.], ) -
Advertising budgeting and geographic allocation: a decision calculus approach
Urban, Glen L. ([Cambridge, Mass. : Massachusetts Institute of Technology], 1971) -
Advertising decisions
Montgomery, David Bruce.; Urban, Glen L. ([Cambridge, M.I.T.], 1967) -
Direct assessment of consumer utility functions : von Neumann-Morgenstern utility theory applied to marketing
Hauser, John R.; Urban, Glen L. (Cambridge, Mass. : Massachusetts Institute of Technology, 1976]) -
An emerging process of building models for management decision makers
Urban, Glen L. ([Cambridge : M.I.T.], 1972) -
Endogenous modeling of late entry penalties for packaged goods
Kalyanaram, Gurumurthy.; Urban, Glen L. (Cambridge, Mass. : Sloan School of Management, Massachusetts Institute of Technology, 1992) -
Evolutionary modeling in the analysis of new products
Urban, Glen L.; Karash, Richard Ivan ([Cambridge, M.I.T.], 1969) -
Ideas on a decision-information system for family planning
Urban, Glen L. (Cambridge, M.I.T, 1969) -
Introduction to management science and marketing,
Montgomery, David Bruce.; Urban, Glen L. ([Cambridge, Mass., M.I.T.], ) -
Market response models for the analysis of new products
Urban, Glen L. ([Cambridge, M.I.T.], 1968) -
Market share rewards to pioneering brands : an empirical analysis and strategic implications
Urban, Glen L.; Carter, Theresa; Mucha, Zofia (Cambridge, Mass. : Massachusetts Institute of Technology, 1983]) -
Marketing entry strategy formulation : a hierarchical modeling and consumer measurement approach
Urban, Glen L.; Johnson, Philip L.; Brudnick, Richard H. (Cambridge, Mass. : The Marketing Center, Massachusetts Institute of Technology, Alfred P. Sloan School of Management, 1979]) -
Marketing information systems: an emerging view
Montgomery, David Bruce.; Urban, Glen L. (Cambridge, M.I.T, 1969) -
A model for product line decisions
Urban, Glen L. ([Cambridge, M.I.T, 1967) -
A model for strategic planning of family planning programs
Urban, Glen L. (Cambridge, M.I.T, 1969) -
A model for the management of a family planning system
Urban, Glen L. ([Cambridge, M.I.T.], 1973) -
New product decisions: information discounting and product selection
Urban, Glen L. ([Cambridge, M.I.T, 1967) -
An on-line technique for estimating and analyzing complex models
Urban, Glen L. ([Cambridge, M.I.T.], 1967) -
Personal selling decisions
Montgomery, David Bruce.; Urban, Glen L. ([Cambridge, M.I.T.], 1967) -
Pre-test-market models : validation and managerial implications
Urban, Glen L.; Katz, Gerald M. (Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1982)