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Reference papers on market oriented management systems
(Cambridge, Mass. : Alfred P. Sloan School of Management, Massachusetts Institute of Technology, 1966)
Implementation of management science in marketing
([Cambridge, M.I.T.], 1967)
A model of adaptive control of promotional spending.
([Cambridge, M. I. T.], 1965)
The marketing executive and management information systems.
([Cambridge, M.I.T, 1966)
Market oriented management systems, the new reality.
([Cambridge, M.I.T, 1966)
Models and managers: the concept of a decision calculus
(Cambridge, M.I.T, 1969)
Simulation techniques in the analysis of marketing strategy
([Cambridge, M.I.T, 1966)
Computerized simulation in chemical marketing.
([Cambridge, M.I.T, 1966)
System analysis for marketing management,
([Cambridge, Mass., M.I.T.], 1968)
Operations research in marketing: what's up.
([Cambridge, Mass., M.I.T, 1966)